Friday

april 25

8:00am Breakfast

Dr Jason Souyias

Director
Owner of Referral Lab

Jacklyn Khanpara

Coordinator
No affiliations to disclose.

Crafting Your Unique Value Proposition:
The Emerald City Vision

Lecture up to 1.5 hours

Practice Management and Human Relations, AGD Subject Code 550

In this session, you will explore effective strategies for marketing your club to diverse demographics by homing in on your unique value proposition. We will delve into the significance of articulating the "WHY" behind your club’s mission, understanding how this foundational aspect not only attracts new members but also fosters deeper connections within the community. Through interactive discussions, you’ll learn to craft compelling messages that resonate with different audiences, leveraging storytelling techniques to highlight your club’s impact and vision.

By the end of the session, you will be equipped with the tools and insights necessary to enhance your club's visibility and appeal, ensuring a more inclusive and vibrant membership experience.

 Upon completion of this session, attendees should be able to:

  • Articulate a clear value proposition.

  • Tailor marketing strategies for different demographics. 

10:30am Break

No affiliations to disclose.

Robb Zbierski

Effective Communication:
The Language of Friendship

Lecture up to 1.5 hours

Practice Management and Human Relations, AGD Subject Code 550

Effective communication is essential for building strong relationships, yet approaching new individuals—especially professionals like doctors—can often feel intimidating. In this comprehensive course, you will learn best practices for conveying your club’s value in a confident and engaging manner. Participants will gain insights into the nuances of professional communication, enabling them to connect meaningfully with potential members and collaborators. Additionally, the course will explore how to leverage digital platforms to promote your club's offerings, from social media to email marketing. By the end of the session, you will be empowered to navigate conversations with ease and utilize digital tools to enhance your club’s presence and reach, fostering a welcoming environment for all.

Upon completion of this session attendees should be able to:

  • Master effective communication techniques.

  • Explore website content strategies to highlight club offerings. 

12:30pm Lunch

Sherpa/Club Coach of Seattle Study Club

Patty Crawford

joanna pickett

Partnerships Manager at
Wonderist Agency

Recruiting Workshop:
The Club Recruitment Strategy

Lecture up to 1 hour

Practice Management and Human Relations, AGD Subject Code 550

Now that you’ve identified your "why" and mastered effective communication, it’s time to focus on efficient recruitment strategies to attract the right members to your club. In this program, you will learn how to clearly define the qualities and characteristics you seek in potential members, ensuring alignment with your club’s mission and values. Participants will explore innovative engagement techniques to connect with target audiences, showcasing the unique value your club offers. Through practical exercises and real-world examples, you’ll discover how to create compelling recruitment campaigns that resonate with prospective members and encourage meaningful participation. By the end of the session, you will have the tools and confidence to build a diverse and engaged membership that truly enhances your club's community.

Upon completion of this session attendees should be able to:

  • Generate new ideas for recruiting younger members.

  • Identify qualities and characteristics in potential members.

  • Create recruitment strategies that invite prospective members. 

2:30pm break

Director
No affiliations to disclose.

DR NADA ALBATISH

Enhancing the Member Experience:
The Heart of Oz

Lecture up to 1.5 hours

Practice Management and Human Relations, AGD Subject Code 550

Once members join your club, nurturing their experience becomes essential for fostering long-term engagement and satisfaction. In this insightful session, we will explore effective strategies to ensure that every member feels valued and connected to the community. Participants will learn how to create an inclusive atmosphere that promotes active participation and encourages feedback. We’ll discuss tailored onboarding processes, ongoing communication techniques, and ways to recognize individual contributions, all aimed at enhancing the member experience. By the end of this course, you will be equipped with actionable insights and tools to cultivate a supportive environment that not only retains members but also transforms them into enthusiastic advocates for your club.

Upon completion of this session attendees should be able to:

  • Develop strategies to enhance the member experience.

  • Create a welcoming culture that retains members.